I have to laugh that O'Charley's (one of my fave chain restaurants) is using the consumer's "love of their rolls" as a marketing/advertising theme. I am totally one of the people addicted to their rolls (They are squishy and chewy and yummy), though sadly I may have less of a reason to go get them nowadays.
Read the article here -
And for fun and laughs, check out the Web site for the campaign - http://www.therolls.com/
It does kinda creep me out that the cartoon rolls on the site have little faces.... poor things are about to be eaten, and they're smiling?
Tuesday, January 22, 2008
Posted by FlipFlopGirl at 12:58 PM