"It starts with the rolls.... and only gets better from there..."

I have to laugh that O'Charley's (one of my fave chain restaurants) is using the consumer's "love of their rolls" as a marketing/advertising theme. I am totally one of the people addicted to their rolls (They are squishy and chewy and yummy), though sadly I may have less of a reason to go get them nowadays.

Read the article here -
http://www.nrn.com/breakingNews.aspx?id=349816

And for fun and laughs, check out the Web site for the campaign - http://www.therolls.com/

It does kinda creep me out that the cartoon rolls on the site have little faces.... poor things are about to be eaten, and they're smiling?